Supply Chain Dive — There’s a lot of hype around blockchain right now, and AGL thinks that, even though many blockchain projects may never leave the development stage, project failure is a natural part of the adoption process.
“BiTA’s main focus is on developing a community of logistics and supply chain leaders who will establish global standards and educate industry on blockchain technology,” Jon Slangerup, American Global Logistics CEO, told Supply Chain Dive. “Considering the fact that the majority of general technology projects fail, it’s not surprising to hear that, to date, only a small number have succeeded. Any company that bases its success on technology has a high risk of failure — competitive landscapes are crowded and there’s always a ‘shiny new toy’ vying for audience mind and wallet share.”
Slangerup thinks it’s just a matter of time before companies figure out how to use blockchain effectively for different industries. The pressure is on because the benefits are so great, and once companies figure it out, blockchain will transform the way business is done and supply chains run.
“Any company that bases its success on technology has a high risk of failure … there’s always a ‘shiny new toy’ vying for audience mind and wallet share. Our hope would be that blockchain may enable greater visibility of information within supply chain logistics while ensuring the security of that same information,” Slangerup said. “One of the greatest opportunities our industry has for supply chain optimization boils down to information access, visibility and security in order to respond quickly and efficiently to anything that might disrupt timely flow of goods and information through the numerous hand-off points that comprise any typical supply chain. I refer to this as custodial control, and blockchain, current media hype aside, could actually be such a solution for information custodial control.”
As the technology continues to evolve and companies experiment, big 3PLs are realizing they can’t afford to ignore blockchain, even if it doesn’t pan out for them.
“Our industry has been slower than others to adapt to advanced technologies, particularly involving information and automation,” Slangerup said. “So our industry will be highly skeptical of blockchain unless it proves to become a competitive disadvantage to not engage.”
Feature Image Source: Supply Chain Dive