Tech Holds Promise for Logistics, but Patience Required—Unquestionably, a wave of technology innovation is rolling across the transportation and logistics space, forcing literally every firm to take a hard look not just at technology but where the impact leaves it competitively. And, ultimately, that is what all this change amounts to: who will be best positioned to profitably offer the services customers demand and who alternatively will be rendered obsolete and fade away.

It’s an exciting but risky time. Because tech innovation isn’t native to incumbent players, the risks of a wrong decision are inherently greater and are compounded by the accelerating pace of development and the increasing presence of tech-native players asserting themselves in many segments of the market.

“I am very excited about the pace of technology development in our industry. It’s a renaissance, an opportunity to develop something we haven’t had in our space before,” Jon Slangerup, CEO of American Global Logistics, told the inaugural JOC Logistics Technology Conference in Las Vegas in late October. “The level of innovation that is occurring is mind boggling. It comes with confusion, but it comes with incredible promise in the marketplace.”

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