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What’s Next for Supply Chain Tech?

From floods to hurricanes to historically high ocean rates, 2018 has dealt one challenge after another to supply chain professionals. In our recent infographic, we broke down the stories making headlines and causing turmoil for shippers this year, including:

  • April 1’s ELD mandate, which led to a reported drop in productivity for 83 percent of trucking companies
  • The $250 billion in Chinese tariffs President Trump has imposed this year, with more looming on the horizon
  • The shocking 50 percent year-over-year increase in ocean rates, as freight carriers tried to wrestle back control of pricing and improve profitability

As for 2019? More uncertainty and complexity are sure to follow. Measures like the bunker adjustment factor, which many ocean carriers are enacting to offset rising fuel costs, will have an impact on organizations’ bottom lines. Meanwhile, two in three businesses say they lack visibility into logistics processes, and 70 percent of businesses experience supply chain disruptions. These current and impending challenges underscore the importance of an agile, technology-driven supply chain.

Tech Investments Are on the Rise

By preparing with the right mix of tools, people and processes, businesses can equip themselves to handle whatever 2019 brings. Technology is the backbone of that strategy: A centralized platform is key for improving visibility, optimizing operations, gaining insight and delivering value across the supply chain.

Recognizing these opportunities, a new wave of digital logistics startups aims to help businesses enhance nearly every area of supply chain activity. Venture capital continues to pour into the sector, and shippers are increasing their tech investments to gain a competitive edge in the market.

In a report set for release November 13, AGL will reveal:

  • How much businesses are spending on supply chain technology today, and how much that number will rise by 2022
  • The growing role that disruptive technologies play in overall spending
  • The top five areas for technology innovation

Visit our website to download a free copy and get an inside look at the technologies that could transform your operations in the years to come.

Want more competitive insights? Download our infographic for a look back at supply chain in 2018 and strategies to prepare for the year ahead.

What to Look for in Your Supply Chain Partnerships

2018 has been packed with one shakeup after another, leading to one of the most uncertain environments in recent memory for shippers. The biggest headline-grabbers include:

  • Trump’s tariffs. Arguably the biggest supply chain story of the year, the U.S. and China have kept importers on their toes with a barrage of duties. With roughly $250 billion in Chinese goods now subject to tariffs, businesses have been importing record-breaking volumes as they rush to get items in hand before duties take effect. The trade war is poised to escalate further, as Trump threatens to enact tariffs on an additional $267 billion in goods.
  • The ELD mandate. The long-awaited mandate, which required truck drivers to install electronic logging devices (ELDs) that track and cap their total hours in service, has had a ripple effect across modes. The mandate reduced productivity for 83 percent of trucking companies, creating a capacity crunch and rising rates for shippers. Meanwhile, many ocean carriers have been forced to sit at port for trucks, prompting some to impose emergency intermodal fees and restrict door deliveries.
  • Ocean turmoil. The industry’s move to cancel sailings in an effort to improve profitability shocked many shippers this year, and continues to wreak havoc with capacity and rates. Total capacity has shrunk by 7 percent, leading to a 50 percent year-over-year spike in Trans-Pacific ocean rates and a scramble to secure space during peak season – even for shippers under contract. Those hefty prices are slated to continue into 2019, thanks to newly announced bunker adjustment factor surcharges.
  • Disruption from disasters. When Hurricane Florence tore up the East Coast in September, businesses across the country felt its effects. Delivery disruptions rose by 49 percent that week nationwide, despite only a 2 percent drop in shipments. With more than a month to go before hurricane season ends, more disruptions could be looming for shippers.

Dealing with supply chain disruptions

For shippers large and small, the move toward technology-enabled supply chains is helping to improve visibility, control and responsiveness when things go awry. But while a centralized platform is the cornerstone of a high-functioning supply chain, hands-on support is the key to keeping it running day after day.

That’s why more businesses are turning to external providers to help them navigate this disruption-prone environment. Freight forwarders now account for nearly 45 percent of U.S. containerized imports from Asia, a 2 percent year-over-year increase. The right partner can help businesses access scarce capacity, tackle challenges head-on and offer best practices for improving operations. Here are a few areas to consider when choosing yours.

  • Dedicated support. By assigning a single point of contact to your business, your partner can get to know your business goals, rules and requirements better, so they can make more effective recommendations.
  • A deep logistics network. The ongoing struggle to source ocean capacity underscores the importance of a well-connected partner. Look for a partner with a strong network to help find available space at the best possible rates.
  • Customs expertise. As the scope of U.S. tariffs extends to new areas like electronics, food and housewares, more businesses are bracing for the impact to their organizations. A partner with customs brokerage expertise can minimize the pain by ensuring harmonized tariff classifications are correct, helping to apply for exemptions and taking other steps to ensure customs compliance.

For supply chain professionals, dealing with disruptions is a growing part of the job. Finding the right partner can help equip these businesses to face today’s biggest challenges – and whatever comes next.

Prepping for a “Perfect Storm” This Peak Season

Peak season typically begins toward the end of summer, reaching its height during Golden Week in October as businesses work to get their goods in hand before the holidays. But thanks to a perfect storm of factors, shippers have been facing peak-like conditions for months – and the current environment is poised to become even more intense.

Chief among those factors? The significant reduction in ocean capacity this year, a move which has stunned many in the industry. Faced with lackluster financial results and persistent overcapacity, carriers across the board have cancelled lanes in an effort to wrestle back control of rates. Those cutbacks have trimmed capacity by 7 percent so far, the Journal of Commerce reports.

At the same time, businesses working to stay ahead of tariffs have ramped up importing activity, leading to record-breaking volumes at the Ports of New York and New Jersey in July. Add in potential weather disruptions, and you have a recipe for chaos this peak season. As they work to get their goods across the border, shippers are facing:

  • Soaring spot rates. Trans-Pacific spot rates have climbed more than 50 percent year-over-year, putting even more financial pressure on shippers contending with new tariffs.
  • Major service delays. Even a contract isn’t enough to ensure space during this busy season. Some carriers are rolling contracted cargo or enforcing minimum quantity commitments, only allowing shippers one week’s worth of capacity at a time. That capacity crunch promises to intensify during peak season, with ports in China and Thailand already reporting backlogs.
  • Greater need for airfreight. Shippers have already been leaning more heavily on air cargo to meet customers’ “available anytime” expectations. Scarce ocean capacity is forcing even more businesses to use expensive airfreight instead, and that increased demand is prompting China-U.S. air cargo rates to rise further.

Preparing for peak season – and beyond

The factors contributing to the busy peak season appear likely to stick around for a while, so businesses need a plan to navigate the rest of 2018 and beyond. Here are three ways to ease peak season pain.

  • Invest in a centralized supply chain platform. Information is the key to managing this uncertain environment. Supply chain software that provides visibility and control across all shipments and modes can help businesses quickly pinpoint the status of high-priority shipments and adjust allocations or carriers when needed.
  • Communicate clearly, and early, with your supply chain partners. The logistics industry is built on relationships, so a provider with a deep network and knowledge of the space can be valuable for sourcing scarce capacity. Look for providers who take the time to understand your business goals and carrier preferences, and let them know as far in advance as possible when you’ll need bookings.
  • Be open to creative solutions. When things get tight, adjusting your route or timeline can help you meet drop-dead delivery dates without sinking your budget. Talk to your provider to find the best solution, such as changing the port of discharge for cargo traveling inland, or choosing a sailing with a longer transit time to reduce the chance of getting bumped.

With the holidays fast approaching, supply chain professionals need to plan now. The right mix of technology and support can make all the difference in navigating the challenges this peak season will bring.

5 Steps for Improving Customs Efficiency

With 28 percent of U.S. GDP now related to trade, businesses across a variety of industries are wrestling with the complexities of customs brokerage. The U.S. collects $95 million in duties each day, and companies need a plan to ensure they’re not paying more than their fair share. Supply chain professionals also have to manage individual countries’ trade requirements, complete extensive documentation, and maintain accurate classifications for their imports – all while keeping up with a constantly changing environment.

While customs brokerage has a reputation for being cumbersome, growing trade tensions and a flurry of regulatory activity are making the process even more difficult. Last week’s announcement regarding a potential 25 percent tariff increase on over 6,000 products, up from the originally planned 10 percent, is just one of the most recent examples of the challenges inherent in managing the already volatile supply trade landscape. The U.S. government is increasingly scrutinizing every shipment that arrives at port, and staying current on regulations like the recent changes to duty refunds is becoming even more time-consuming for importers. Meanwhile, some ocean carriers are cutting back on service between Asia and the U.S. in response to U.S.-Chinese tariffs. That decrease in capacity prompted double-digit increases in spot rates in July, making it even more important to manage customs cost-effectively.

By establishing effective customs brokerage tools and processes, businesses can keep shipments on track, avoid paying for fines and penalties, and make the most of their time and resources. Here are five key areas to consider:

  1. Stay up to date on harmonized tariff classifications. Inaccurate classifications can leave your goods stranded at the border or subject you to hefty fines. In the wake of the U.S.’ confirmed new tariffs on nearly 800 items, now is an ideal time to review classifications. Collecting all shipment data into a single platform makes this task infinitely easier, while also allowing businesses to see shipment status easily and reroute goods as needed if a shipment gets stuck.
  2. Take a hard look at your sourcing. With the U.S.-China trade battle continuing to escalate, many U.S. companies that import Chinese goods are considering their alternatives. When vetting your vendor list, take all the pros and cons into account, including applicable duties, vendor reliability and how quickly goods can travel from a particular destination. For example, some wooden furniture importers are choosing Thailand and Vietnam for production over China, despite its strong transportation and port infrastructure, because Chinese goods are subject to AD and CV duties that can lead to retroactive changes in tariff rates and slow liquidation.
  3. Use ACE to your advantage. The Automated Commercial Environment (ACE) saved businesses $52 million in 2017 by automating filings for U.S. Customs and Border Protection and dozens of partner agencies. In addition to streamlining the filing process, ACE also gives businesses a ready-made view into all historical filing data. That means businesses no longer have to worry about losing data during brokerage or port changes, and they can also uncover information to enhance efficiency, such as ports where they’ve had a history of exams.
  4. Put the government to work for you. While it requires some time upfront, obtaining C-TPAT certification from the U.S. government can ultimately help accelerate your supply chain by reducing the amount of cargo called for exams. In addition, taking part in the U.S. Foreign Trade Zone program can help businesses significantly improve their bottom lines by deferring, reducing or even eliminating import duties. An experienced supply chain partner can help you determine which programs fit your business best and guide you through the process.
  5. Build a sound audit process. Without an established auditing program, businesses can become overwhelmed with time-consuming post-amendment entry corrections, shipment delays and even fines. Whether you manage the process yourself or rely on an external provider, make auditing a priority. Your supply chain partner can help you evaluate your internal processes, including recruiting and training people with the right skills, while providing the peace of mind that your filings are accurate.

For global importers and exporters, customs brokerage is more than just a checkpoint along the way – it’s a critical component of the supply chain. By partnering with a provider who understands your business and the rapidly evolving trade landscape, your business can boost operational efficiency as well as customs compliance.

Taking On Tariffs

On July 6, U.S. customs agents began collecting duties on more than 800 Chinese goods worth $34 billion, affecting those who import electronics, vehicle parts and accessories, chemicals, and more. A second phase of the tariffs, which must go through public review first, would levy 10 percent tariffs on an additional 280 items. China has promised to go tit-for-tat by slating $34 billion in U.S. exports for 25 percent duties, including soybeans, lobsters, sport utility vehicles and whiskey.

These tariffs come on the heels of steel and aluminum duties announced earlier this year, with many manufacturers still trying to decipher the potential impact to their organizations. Businesses have filed more than 20,000 exemption requests for steel and aluminum tariffs so far, but the U.S. government had processed fewer than 100 of them as of the end of June. As the world’s two biggest economies gear up for this latest round of tariffs, they could be just the tip of the iceberg. President Trump has threatened to unleash up to $400 billion in additional duties if China retaliates, and increased inspections on both sides could make it harder to move goods across the border.

Staying ahead in a changing environment

For U.S. importers and exporters, these tariffs are one more economic hit amid rising overall costs. U.S. business logistics costs clocked in at 7.7 percent of nominal GDP in 2017, up from 7.6 percent in 2016, as rising fuel costs and shrinking capacity put pressure on supply chain budgets. Beyond the financial impact, the current trade environment is forcing businesses to spend time and resources to ensure customs compliance – or else risk additional fines and penalties.

As Chinese tariffs go into effect, here are two steps businesses can take right away to stay compliant and minimize the financial impact.

  • Review harmonized tariff classifications. Now is the ideal time to review your list of imported goods to make sure items are classified correctly. As a best practice, businesses should review their classifications twice a year (and more often if their commodities fall into frequently updated categories). With the U.S. government scrutinizing every shipment, you could be subject to penalties if you inadvertently miss an item slated for tariffs. On the other hand, some businesses may be pleasantly surprised to find that items they thought were subject to tariffs actually aren’t. Unsure about a particular item? Request a ruling from the U.S. government. A centralized supply chain platform makes it easier to review all classifications in one spot, while an experienced customs broker can help ensure accuracy.
  • Apply for an exemption. The U.S. government recently announced that it will be accepting exemption requests for items included in the latest round of Chinese tariffs. Although there’s not an official form available yet, you can start gathering information now to make your case. Typically, the government will ask to review details on the type of product, the quantity imported, and tariff and customs-related documentation. Your supply chain partner can help you gather the appropriate materials to submit your request. Be warned, however, that exemption relief will likely take a while. For steel and aluminum tariffs, the government estimated 90 days for a response, but applications are taking longer than that to process.

Long-term considerations

While new and impending tariffs have many businesses concerned, be careful about knee-jerk reactions that could have longer-term implications. The economic effects of tariffs are significant for some industries, but the overall scope is still relatively small, considering that the U.S. trades nearly $5 trillion in goods annually, as AGL CEO Jon Slangerup recently told Journal of Commerce.

As trade tensions continue to brew, businesses will need to remain vigilant about customs compliance while also evaluating potential adjustments to their supply chains. The right partner can help you source new factories or materials, manage importing and exporting requirements, and make sure your supply chain stays competitive in an uncertain environment.

Optimizing for Omnichannel

U.S. retail e-commerce sales grew 16 percent year-over-year to top $114 billion in the first quarter of 2018, rising three times faster than total retail sales, according to the U.S. Census Bureau. From T-shirt manufacturers to tire distributors, planning requirements are growing as businesses work to fill demand across digital and brick-and-mortar channels – before a competitor beats them to it. For example, one large tire manufacturer built its own private-label retail business to sell its products online, hoping to entice consumers away from shopping sites like Amazon.

In this omnichannel environment, the traditional distribution model no longer works. Businesses once took a just-in-time inventory approach, planning their supply chain activity around seasonal shifts and campaigns, and ensuring warehouses were stocked with goods. With e-commerce, however, companies can no longer afford to take the time to move items from warehouse to their final destination. When customers can purchase elsewhere with a few clicks on the screen, after all, why should they wait for your company to get their fulfillment in order?

As a result, just-in-time inventory is giving way to just-in-time delivery. Many deliveries are now bypassing the warehouse entirely, with businesses focused on last-mile delivery as they move goods to their final destination. That number of final destinations has also ballooned, creating additional complexity and cost.

To get the right products to market at the right time, the use of air freight has risen sharply. Air freight volumes jumped 9 percent in 2017, the strongest growth in demand in seven years, and have continued to climb an additional 5 percent through April of this year. That demand is creating higher prices, with rates rising 2.9 percent from January to February  – a post-holiday period when rates typically decrease.

An Agile Approach to Omnichannel

Keeping up with the pressures of this environment – while also keeping costs in check – demands an agile supply chain. To get to market quickly, businesses need a solid understanding of their lead times and business requirements, complete visibility into shipment status, and the ability to respond fast when conditions change.

While sophisticated information systems are essential for powering omnichannel supply chains, true agility also requires a deep understanding of the logistics environment. By blending the right technology, processes and expertise, businesses can:

  • Optimize each step of the supply chain journey. Rather than relying on information from carriers or vendors, establishing a centralized platform gives businesses real-time insight into each step of a shipment, from production to customer doorstep. By reviewing accurate historical averages on customer demand, production and shipping times, businesses can spot bottlenecks in their processes and opportunities for improvement. An exception-based system will also alert businesses immediately to delays, so they can adjust shipments on the fly.
  • Respond quickly to changing conditions. When a big customer needs an order right away, businesses need to be able to make decisions instantaneously, like changing the mode of transport. With a technology-enabled system, businesses can quickly see where they have goods available and the best way to route them. This is also where an experienced supply chain partner adds value. A seasoned provider can leverage its network to help find capacity, or recommend creative solutions to transport items quicker. While the solution may involve changing modes or carriers, being flexible can help businesses deliver on time and on budget.

Few businesses are immune from the pressures of an on-demand marketplace. By establishing agile systems and processes, businesses can stay informed and ahead of the curve in a fast-moving environment.

It’s TMS Time

As high trucking demand and short supply roil supply chains, businesses large and small are turning to technology to access capacity, improve efficiencies and hold the line on rates. Several factors are driving interest in TMS, including:

  • Tight trucking capacity. With the number of available drivers already on the decline, the April 1 ELD deadline is making space even harder to come by. In one survey, trucking companies said ELD has reduced their productivity by 83 percent by limiting the hours each vehicle can be in service. As carriers try to do more with less, the survey found, rates are up by 71 percent.
  • Changing shipper needs. Continued e-commerce growth means more fulfillment points and complexities for brands. An ARC Advisory Group study found that shipment size has decreased but shipment frequency is increasing, putting pressure on already tight capacity. Truck shipments grew 5.9 percent from January to February, an 11 percent jump from the same month last year, as 2018 promises to be a historic year for freight volume.
  • 3PLs go digital. The highly competitive trucking environment presents a huge opportunity for third-party logistics providers. With shippers flocking to well-connected providers to source capacity at reasonable rates, many 3PLs are offering new technologies to capture additional market share, driving TMS adoption among more customers. In a 2017 survey, 58 percent of respondents said digitization of 3PL services will be the most common 3PL enhancement over the next five years.
  • Lower barriers to entry. TMS used to be a non-starter for small and mid-size businesses because of implementation costs and hassles. Now, many vendors offer streamlined, cloud-based solutions, putting a TMS within reach for more businesses. As a result, TMS usage is skyrocketing among SMBs.

Driving Value with a TMS

Once a tool for route planning and rate management, today’s more robust TMS solutions cover everything shippers need to automate and optimize ground transportation. Common features include route planning and optimization, freight auditing and payment, order visibility, and carrier management. Since many platforms have moved to the cloud, they can also offer real-time collaboration between shippers, carriers, trading partners and customers to improve visibility and efficiency further.

When done right, migrating to a TMS can yield great improvements on cost, productivity and customer service. Companies typically slash their freight spending by 8 percent with an effective TMS, thanks to load consolidation, lower-cost mode selections and multi-stop route optimization. On the other side of the coin, businesses like Home Depot are using transportation management to boost sales revenue through measurable customer service improvements.

For businesses mulling a TMS purchase, key considerations include the ability to work across modes, customization capabilities, and integration with existing systems to power automation. A supply chain partner who offers a deep carrier network as well as a TMS can help your business build a more efficient ground transport program, despite trucking industry turmoil that shows no signs of letting up.

10 Ways to Enhance Supply Chain Visibility

Seeing what’s happening throughout the supply chain—and being able to make changes when things don’t go as planned—is essential in today’s always-on, omnichannel shipping environment. But even though businesses have more tools, providers, and resources than ever for supply chain management, two-thirds still report they don’t have end-to-end visibility, according to the Business Continuity Institute.

Here’s how businesses can gain the insight and control they need as they move their goods around the globe.

1. Time for technology. A robust technology platform is the linchpin of the modern supply chain. If you’re still circulating spreadsheets or relying on paper files for any part of your process, migrating to a centralized platform can help you significantly reduce siloed information, data errors, and back-and-forth between your team.

2. Every carrier, one platform. Working with multiple carriers is standard business practice today, but often requires shippers to log into each provider’s platform for shipping status. Look for a tool that pulls in data for every shipper, so you don’t have to jump from portal to portal.

3. Standardize your business requirements. Keeping track of who needs what (and when) can be a full-time job for large businesses with many points of sale. Create a standard checklist of documentation, delivery requirements, and other rules for each buyer or location, allowing you to see easily if something’s missing.

4. Manage by exception. Supply chain visibility isn’t about seeing the 999 shipments that arrived on time—it’s about spotting the one that didn’t. A technology platform built around your business rules can provide intelligent alerts and escalations to head off supply chain issues quickly and make you and your team more efficient.

5. Get your numbers right. Accurate data can be hard to come by in the logistics industry. To gain a clearer picture of operations, establish a process for scrubbing freight invoices, delivery milestones, and other supply chain information as efficiently as possible.

6. Don’t forget purchase orders. As more businesses keep inventory levels at a minimum, keeping an eye on production status is essential to meet delivery timelines and customer expectations. The right supply chain management tool can provide valuable insight into lead times, vendor performance, and more.

7. Head to the cloud. A web-based platform enables your factories, suppliers, carriers, employers, and other stakeholders to get up-to-the-minute information from any device. Look for systems with user-based permissions to make sure sensitive details stay secure.

8. Take advantage of new customs tools. The new Automated Commercial Environment (ACE) is designed to streamline the import process by automating the documentation required by U.S. Customs and Border Protection and dozens of other government agencies. By consolidating every filing in one spot, ACE also gives shippers new visibility into their customs program. Use it to see ports where you’ve had a history of exams, shipments that required extra screening, and other data that can guide smart supply chain decision.

9. Measure what matters. Many shippers have a treasure trove of logistics data at their fingertips, but lack the bandwidth to turn it into business insights. A supply chain platform with custom reporting tools lets you establish the KPIs that are meaningful to your business. For example, if an ocean carrier says it takes 25 days to travel from South China Sea but your last 10 shipments took 30 days, you can adjust your routes accordingly.

10. All under one roof. For complex global supply chains, establishing a point of contact responsible for overseeing all technology, logistics, and processes can have a huge impact on visibility. Consider a supply chain partner with the expertise and industry relationships to spot inefficiencies, eliminate duplicated efforts, and ensure everyone is marching toward the same goal.


Article written by Jon Slangerup. Jon Slangerup is the chairman and CEO of American Global Logistics and the former CEO of the Port of Long Beach. As a 4PL, American Global Logistics oversees all logistics activity for its customers with a technology platform that provides visibility for each shipment’s movement through the supply chain.

Navigating Ocean Shipping in 2018 and Beyond

By its nature, ocean shipping is time-consuming: Average travel times from Asia to the U.S. range from two to four weeks, and documentations, customs, handling, and inland shipping can add up to 40 additional days. While many businesses plan their lead times with those schedules in mind, it’s the all-too-common unforeseen delays that throw shipping programs into chaos.

According to a report by SeaIntel Maritime Analysis, carrier on-time reliability plummeted 8.4 percentage points to 74.5 percent in 2017, with none of the top 18 carriers improving their 2016 performance. Carriers also often fail to inform shippers about delays [1], forcing businesses and brokers alike to monitor container status closely in attempts to minimize impacts to their own supply chains. Add in the fact that ocean shipping is inherently complex – Accenture estimated that the typical international shipment requires more than 20 documents – and the potential for errors and delays multiplies significantly.

Prepare for a Bumpy Ride

Driven largely by the ELD mandate that went into effect April 1, the trucking capacity crunch is creating additional slowdowns in ocean shipping this year. A shortage of trucks is forcing some ships to sit at port waiting for drivers and delaying docking for others. In response, some ocean carriers are charging as much as $300 per container fees [2] to offset the rising cost of moving goods on land once they reach port.

Ocean shipping volumes are also on the rise, clocking in 5 percent higher in December 2017 compared with the previous year, according to the World Trade Organization. While overcapacity on super-sized ships has kept rates steady, many ports can’t handle the new generation of massive ocean liners [3], making it more difficult to source capacity in some areas and creating congestion in ports that can receive these vessels. Factor in growing demand and ongoing trucking delays, and shippers could be in for a bumpy ride with ocean timelines and rates.

The 4PL Approach

So how can businesses keep their goods moving smoothly amid constantly changing ocean shipping conditions? Many are turning to the fourth-party-logistics (4PL) model, which puts control of all logistics information in the hands of one partner to improve visibility, information accessibility and responsiveness when things don’t go as planned.

By establishing a consolidated, technology-based supply chain with a trusted partner, businesses can:

  • Understand actual lead times (and plan accordingly). With ocean carrier timelines often less than reliable, a platform that houses all shipment information, regardless of carrier, can help you calculate historical averages accurately.
  • Resolve issues faster. Rather than relying on a carrier to tell you there’s an issue, a platform built on your business rules will alert you to missed deadlines immediately so you can make alternate arrangements if needed.
  • Negotiate more effectively. As ocean shippers add surcharges or stop door deliveries [4] in response to the trucking crunch, an experienced partner can leverage its industry relationships to minimize the pinch on your bottom line. A supply chain provider can also help you explore ways to optimize rates and capacity in the long term, such as attaining beneficial cargo owner status.

Ocean shipping is the linchpin of the logistics mix for many global businesses. With the right supply chain support, organizations can ride the waves that 2018 is likely to bring without compromising their budgets or customer satisfaction.


[1] “Shippers, forwarders adjust to sharp decline in trans-Atlantic reliability,” Journal of Commerce
[2] “Ocean carriers levy emergency surface fees, restrict door delivery,” Journal of Commerce
[3] “Onslaught of mega-ships to test US East and West Coast ports,” Journal of Commerce
[4] “Ocean carriers levy emergency surface fees, restrict door delivery,” Journal of Commerce

Why Businesses Must Look for More Than Supply Chain Visibility

Businesses today have more resources and technology than ever to manage their logistics processes. So why did a recent Business Continuity Institute report state that two-thirds of them lack end-to-end visibility into their supply chains?

Juggling logistics providers, inaccurate data and outdated processes are all prime culprits behind poor visibility. As more global shippers rely on multiple carriers to mitigate risks and costs, establishing a single source of truth for all logistics information is a challenge.

Many shippers check three or four carrier systems directly for updates or circulate error-prone spreadsheets via email, slowing down their workflow and causing confusion. Information supplied by carriers can also be riddled with errors, yet incorrect data often slips through unnoticed by time-strapped employees and makes supply chains even more opaque.

True visibility into each step of the supply chain is essential for peak operations, particularly in today’s uncertain global landscape. The Business Continuity Institute’s 2016 Supply Chain Resilience Report found that 70 percent of businesses had experienced at least one disruption over the past year, ranging from IT outages to supplier insolvency.

To remain competitive, businesses need the technology, processes and systems to identify where products are and redirect them quickly around the globe.

A focus on real-time technology

As shippers seek greater visibility and control over their freight movements, the supply chain tech industry has seen several notable acquisitions this year aimed at delivering a new level of service to customers. “Real-time visibility” is the promise for many of these providers, offering businesses the ability to see every SKU’s path through the supply chain as it occurs.

But technology is only one piece of the solution. How helpful is total visibility if you can’t manage the massive amount of data produced? Does it matter if you receive real-time carrier updates if the information is wrong?

A better approach involves combining the right technology with the human capital to establish and support effective logistics processes.

A holistic supply chain partner combines systems, logistics expertise and service to ensure you can see and manage everything you need to — and nothing you don’t. Here are two areas where the right solution can help you go beyond real-time visibility.

1. Gaining transparency, not just visibility.

While visibility means having a full view into your supply chain operations, transparency means empowering the right people at the right time with the right information — and the ability to adjust as needed. This requires building your supply chain platform around your business rules, so you can manage by exception, rather than having to wade through a deluge of data for every shipment.

One often overlooked area is the actual production process. As shippers use just-in-time methods to pare down inventory levels to the essentials, an overseas factory that doesn’t hit its manufacturing target can mean delayed shipments and unhappy customers.

For one business with a five-step production process, a lack of information about what was perceived as insignicant to production progress resulted in signicant ongoing issues downstream.

By working with a supply chain provider to establish a platform that offered complete insight starting with the purchase order, the company was able to spot any items that didn’t meet expected lead times, adjust shipping timelines where necessary and identify long-term trends that allowed it to operate more efficiently.

While a robust technology platform is the backbone of a successful supply chain, businesses need to devote ongoing resources to determining which areas they can manage via exceptions and monitoring new areas for potential cost savings.

For lean internal teams, a third-party provider can offer the industry knowledge, such as sourcing international carriers for a company for the first time, that enables greater supply chain transparency and control.

2. Ensure data accuracy, not just speed.

Aggregating real-time data is a major focus for today’s supply chain tech players. But without the assurance that a carrier’s estimated time of arrival or spot rate is accurate, receiving data fast doesn’t do shippers much good.

The carrier industry is not historically known for attention to detail, a critical component of the data communication process. Claims by many providers to provide visibility alone, without accountability for its accuracy, is often misleading and, in many cases, irresponsible.

For example, Maersk reported that 12 percent of its shipper invoices had errors in 2013, according to JOC.com, while several industry observers estimated overall error rates of up to 25 to 30 percent. For businesses already overloaded with logistics tasks, poring over each carrier document in an attempt to glean data and determine their validity is neither reliable nor feasible.

A supply chain provider with the right resources, technology and commitment to service can scrub data in near-real-time, using algorithmic intelligence to determine whether it’s correct. If it’s not, they’re responsible for following up with the carrier to reconcile errors and omissions, enabling your business to make data-driven decisions.

For example, if one of your carriers consistently delivers later than stated, having that information at your fingertips can help you choose a better alternative for the next shipment.

3. Beyond visibility.

Achieving true supply chain visibility starts with understanding not only what’s possible, but what’s best for your business. By working with a supply chain provider, organizations can build a more transparent supply chain that offers unprecedented control over operations, allowing them to deliver a better experience to their own customer.


Article written by Blake Shumate. Blake Schumate co-founded American Global Logistics in 2007 as part of an accomplished team of logistics professionals. With more than 20 years of global logistics experience, he currently aligns IT, process improvement and service operations to drive positive customer experiences as AGL’s chief operations officer. Contact him at bshumate@americangloballogistics.com.